Viral Social Media — Chay Chic

Organic Social Media

Branded Social Campaigns

(Clickable)

Four Seasons Hotels

Managing digital media for Four Seasons, I am responsible for upholding a luxury brand story that is held in an extremely high regard. I manage the entire digital presence including content planning and creation, editorial calendar planning, and social strategy. I am tasked with attracting new to brand guests, specifically millennials. Since joining the team, I have worked to bring youth and life to our social presence. Our engagement rate has increased by 75% and we have hit new following milestiones on multiple channels.

Macy’s

As a member of the Macy’s Style Crew, I have had the opportunity to create engaging social content for not only the renound brand of Macy’s, but also a multitude of Vendor brands including Prada, Mugler, Ralph Lauren, Kiehls, Kylie Cosmetics, and Lancome to name just a few!

Nissan

Nissan has over 1,000 dealers nationwide — all of which require individual social media presences. I single-handedly created and executed social content for Nissan’s dealers, curating a monthly editorial calendar, owning the legal and brand compliance review for all content to ensure the highest quality of deliverables. I was awareded the “Game Changer” departmental award for all of my work with Nissan, as well as my other high-profile social clients who saved on average half a million dollars annually on advertising.

St. Louis City Soccer Club

St. Louis welcomed City Soccer Club in 2023 after the city’s long hiatus from the MLS, and I was honored to serve a part in the stadium and kit reveal. My mission was clear: to raise awareness, not just about the club, but to weave a compelling narrative around the new stadium and the team's captivating story. My involvement aimed to foster a sense of community and build excitement among fans for the upcoming season, connecting, inspiring, and leaving a lasting mark in the digital world of soccer.

Rebel Bourbon x PLL

The social activation where Rebel Bourbon joined forces with the Premier Lacrosse League (PLL) as its official bourbon was a match made in sports and spirits heaven. This collaboration brought together the power of sports fandom and the allure of premium bourbon, creating a perfect synergy to connect with lacrosse enthusiasts. My role in crafting engaging content aimed to capture the essence of this partnership and the excitement it brought to the league's community.

BIC Soleil

No Cow

DJEEP

Staying in tune with trending topics on social is a key way to ensure the success of content. In collaboration with DJEEP lighters, I created promotional content under the prompt of summer time with the current trends of summer bucketlists and garden parties — a topic that has over 3M monthly searches on Pinterest.

Ulike

Ramsay’s Kitchen

I have been in the exciting position of opening a new restaurant with Four Seasns, Ramsay’s Kitchen by Gordon Ramsay. This has allowed me to uphold yet another brand identity on social as well as plan and execute content for Chef Ramsay himself. I was also fortunate to hold a large role in planning the grand opening event in which many notable figures were in attendance.

Tamagotchi

I worked with Tamagotchi to promote the launch of their new product, Tamagotchi Uni. This launch was headlined by popular Tiktoker Charli D’Amelio. The launch party was coined one of the hottest parties in NYC this summer by Forbes.

L'Oréal

L'Oréal Infallable 24-hour Fresh Wear foundation has a large promise to live up to. I created Tiktok content to show consumers a real-world perspective on the product’s durability through a high activity day. The interactive nature of TikTok allowed me to engage with my audience, answer questions, and offer tips, creating a vibrant community of makeup enthusiasts exploring the world of L'Oréal.

Content Examples

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Analytical Success

Youtube Analytics

Pinterest Analytics

Knowing a platform algorithm in and out is essential. This, combined with understanding audiences and trends on each platform serves as a perfect equation for success.

Tiktok Analytics